Decades ago…Inside the Real Estate retail space, the Real Estate agent was known as the expert…
Much like a doctor or a lawyer.
They were revered as powerful, important and helpful to the public.
They were THE EXERT.
As time went on…in the early 2000’s…the real estate agent began to dominate. Selling more houses, making more money and selling real estate became “easy”.
Inside of that ease, was a flood of mediocre agents that came into the business.
Greed took over.
Selfishness plagued the industry.
This flood caused the “Expert” name to weaken over time and by 2006…it happened.
The market crashed.
People were losing their houses.
The economy was tanking and the blame…
was on the agent.
It didn’t matter if their were good ones.
It didn’t matter if it was their fault or not.
The mediocrity that had entered the industry, corrupted the professionalism.
It eroded the expert name of the agent.
Big coaching companies began to emerge and took advantage of the scenario and began to “coach” agents too higher levels of production.
They began partnering with some of these technology companies.
Today…there are a small group of agents that have made a stand.
They are an underground fight club of agents.
They make a stand to find a way to win inside the industry that we know today.
Agents who are committed to a NEW WAY that resembles that of the old days.
Being the expert.
To wake up every day and wage war on the marketplace…searching for a way to win inside this environment we find ourselves in.
They’ve found this way of winning not by practicing scripts…
Not by practicing “Ultimate Open Houses”...
Not by buying into gimmicks or trick tactics.
But by waking up to the reality of themselves, their lives and businesses.
Waking up to their purpose for their life.
Making a difference inside their real estate market.
Changing the way that real estate is done.